Resources

Cigarette Gift Giving Practices in China: A Descriptive Analysis

08/2018

The practice of gifting cigarettes is deeply rooted in Chinese culture and found throughout China regardless of economic or smoking status.1 The gifting of cigarettes, particularly premium brands, is considered both a sign of respect and a status symbol and is particularly common during holidays and other special occasions. The tobacco industry exploits these gift giving holidays, e.g., Spring and Fall Festival, by promoting their brands using festival values, such as, warmth, friendship, and celebration.2 These practices have contributed to the normalization of smoking in China and have be

Resource Language: 
English

Technical Reports on Tobacco Marketing at the Point-of-Sale Around Schools

05/2018

This collection of reports investigates tobacco marketing at points-of-sale (POS) near schools in a total of 15 countries around the world. Numerous studies have demonstrated that exposure to tobacco product advertising and promotion increases the likelihood that youth will start to smoke. Evidence shows that the tobacco industry responds to partial TAPS bans that regulate only certain types of TAPS strategies (such as television or radio) by re-directing their resources to market their brands on poorly regulated channels such as the POS.

Resource Language: 
English