Assessing Compliance with Tobacco Packaging and Labeling Regulations
Tobacco companies use tobacco packaging as a way to promote and market their products and increase sales. In the absence of effective packaging and labeling requirements, the tobacco industry produces appealing packaging that creates brand recognition with the use of eye-catching colors, designs and trademarks. Tobacco companies exploit all elements of tobacco packaging to market their products including the outer film, tear tape, inner frame, pack inserts and onserts.
This guide provides a step-by-step approach to conducting a compliance assessment on packaging and labeling. It takes into account the practical constraints that civil society groups may face when trying to conduct their own assessments and will present different options for how to conduct a compliance assessment given these constraints.
The guide is available in the following languages: