The tobacco industry increasingly uses the cigarette pack as a key marketing method. The Tobacco Pack Surveillance System (TPackSS) project collected packs from 14 low- and middle-income countries to study compliance with health warning label (HWL) laws and the marketing appeals used in pack designs.
Picture-based health warning labels (HWLs) on cigarette packages are an essential component of a national strategy to reduce tobacco use. Globally, over 100 countries have finalized requirements for pictorial HWLs printed on packages of cigarettes1,2.
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Hookah Smoking in Turkey
Bekir Kaplan, MD
The tobacco industry increasingly uses the cigarette pack as a key marketing method. The Tobacco Pack Surveillance System (TPackSS) project collected packs from 14 low- and middle-income countries to study compliance with health warning label (HWL) laws and the marketing appeals used in pack designs. These fact sheets show HWL compliance.
After a recent menthol ban in the Canadian provinces of Alberta and Nova Scotia, researchers from the Institute for Global Tobacco Control (IGTC) at the Johns Hopkins Bloomberg School of Public Health found that many menthol “replacement” packs (packs with similar coloring or flavor without menthol) are on sale. Almost 90 percent of the redesigned packs are marketed as a different, smooth alternative to menthol or regular cigarettes. Read the study here.
This study evaluated Russian-language websites selling electronic cigarettes for advertising claims and appeals that used by companies. Harm reduction and health promotion claims were the most prevalent, though few websites included any kind of health warnings or usage disclaimers. Read the fact sheet.
With advertising restrictions changing in countries all around the world, tobacco companies haven taken to cigarette packs and even cigarettes themselves to entice users and sell their brand.
Find out more about this year’s World No Tobacco Day (May 31) theme, plain packaging, through this multi-part series. WHO also offers World No Tobacco Day information and graphics.
This web-based resource provides a description of select country-level laws that regulate the sale, use, advertising, promotion, taxation and/or classification of e-cigarettes. Find full text policies, sort by policy domain or product classification, compare countries and more. As of November 2015, 71 countries included in the report have national/federal laws that regulate e-cigarettes. Visit the page
Researchers in Indonesia found that pictorial warnings on cigarettes packs were more effective than text for all people surveyed. However, the effect of testimonial stories versus description-only (didactic) warning labels depended on the age of the respondent. This research will help advise new health warning labels in Indonesia, and can help support warning label research globally. Read the fact sheet