Video Contest Official Rules • World No Tobacco Day 2024
Description:
Now through June 14, 2024 IGTC’s World No Tobacco Day “Call to Unfollow” Video Contest invites you to submit a 60 second (or less) “call to unfollow” video telling the tobacco industry why they need to stop targeting youth—and you.
Record and upload your eligible <60 second video and be entered to win an Institute for Global Tobacco Control (IGTC) prize pack consisting of branded thank-you gifts. Selected videos will also be highlighted on IGTC’s YouTube and social media channels, at IGTC’s discretion.
Best practices for a winning submission:
- Keep your recording short: anything longer than 60 seconds is ineligible.
- Your message should directly address the tobacco industry and the following prompt:
- Why does the tobacco industry need to stop targeting youth?
- Organize your thoughts into a written prompt and rehearse before recording.
- Compose your message in a way that will resonate emotionally with the viewer:
- Personalize your pitch:
- Why does the tobacco industry need to stop targeting you specifically?
- How does the tobacco industry’s fixation on young people make you feel?
- Why do you refuse to be their latest target?
- Are there specific facts that support your case?
- What are your reasons for demanding an end to youth-targeted tobacco advertising?
- Find a quiet, well-lit location to create your recording.
- Speak clearly and audibly.
- Review your recording for lighting and sound quality before submitting.
- Ensure that your submission adheres to all of the contest rules as detailed below.
Technical requirements:
- Aspect ratio: 9:16, 1:1 or 16:9
- Max file size: Up to 1GB
- Recommended video formats: MP4, MOV
- Video length: 5 seconds to 60 seconds
- Language: English and/or local language with English subtitles.
- Entries must be submitted electronically via the official entry form. No download links will be accepted. Mailed entries are prohibited and will not be reviewed or accepted.
Rules & Conditions:
- Submissions will be evaluated by an independent panel of Institute for Global Tobacco Control (IGTC) affiliates. One grand prize winner and up to two honorable mentions will be awarded.
- Open to all entrants ages 18 and older.
- Entrant may only submit their own originally created work.
- Eligible videos should be directly relevant to “Call to Unfollow” prompt/theme and abide by all eligibility requirements described herein.
- Videos may not be defamatory, obscene, inappropriate, political, or contain content owned by a third party.
- Videos that include a watermark or text will not be accepted.
- Use of AI technology in video production must be disclosed.
- Entrants may submit up to 2 videos separately. Each video may only be entered one time.
- Entries must be submitted electronically via the official entry form. No download links will be accepted. Mailed entries are prohibited and will not be reviewed or accepted.
- Final discretion on appropriateness and eligibility of videos and entry into the contest rests with the review committee.
- Privacy: Your first name and country may accompany your video, if selected for sharing. All other information submitted with an entry is subject to the Privacy Policy stated on the IGTC website.
- This promotion is in no way sponsored, endorsed, administered, or affiliated with/by any third-party app, channel, website, or social media company.
- By entering this content, entrant agrees to consent in perpetuity to the use of the video(s) submitted for entry by IGTC, its affiliates, or any other designees of IGTC (including any agency, client, periodical or other publication) in exchange for acknowledgement of entrant in video credit whenever possible, without any further compensation, notice, review, or consent. This consent applies in all forms known now or in the future, in all media and in all manners, including but not limited to advertising, art, editorial, electronic and exhibition. Entrant represents and warrants that this entry is an original work of authorship and does not violate any third party’s proprietary or intellectual property rights. If the entry infringes upon the intellectual property right of another, entrant will be disqualified at the sole discretion of IGTC. Acceptance of submitted videos for judging is conditional upon all rules and regulations being followed by the entrant according to IGTC. Upon notification, winner(s) must provide phone number and valid mailing address to receive prize.
Timeline:
- Contest Begins: May 15, 2024
- Deadline to Enter: June 14, 2024 (Entries must be received by 11:59 PM EDT)
- Winner(s) Announced: Week of July 1, 2024
Questions & Technical Support:
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