Technical Reports on Tobacco Marketing at the Point-of-Sale Around Schools

This collection of reports investigates tobacco marketing at points-of-sale (POS) near schools in a total of 15 countries around the world. Numerous studies have demonstrated that exposure to tobacco product advertising and promotion increases the likelihood that youth will start to smoke. Evidence shows that the tobacco industry responds to partial TAPS bans that regulate only certain types of TAPS strategies (such as television or radio) by re-directing their resources to market their brands on poorly regulated channels such as the POS. These reports examine the characteristics of tobacco product display, advertising, and special promotions and the potential for minors to be exposed to the harms of tobacco marketing in the context of current legislation.