Online Marketing of E-cigarettes and Heated Tobacco Products on Brand Websites in the Philippines

IGTC examined various online marketing strategies employed by companies on their brand websites to promote e-cigarettes and HTPs in the Philippines. Flavor descriptors, product promotions, and persuasive messaging or appeals using text/images were among the strategies detected consistently across all 15 sites observed.

This fact sheet summarizes the study’s findings, which can help inform policy efforts and reduce harms associated with these products. 

The following captions and downloadable assets (click social network name to download) may be used to disseminate this resource via social media: 

FACEBOOK, LINKEDIN:
An online marketing study conducted recently by IGTC looked at various tactics used by e-cigarette and HTP companies on brand websites to promote their products to consumers in the Philippines. Flavor descriptors, product promotions, and persuasive messaging or appeals using text/images were among the strategies detected consistently across all 15 sites the study observed. Findings from the study, which can help inform policy efforts and reduce harms associated with these products, are detailed in a new fact sheet: https://www.globaltobaccocontrol.org/en/resources/online-marketing-e-cigarettes-and-heated-tobacco-products-brand-websites-philippines

TWITTER/X:
IGTC conducted a study of online marketing tactics used by #ecigarette and #HTP companies on brand websites to promote their products to consumers in the #Philippines. Findings from the study are detailed in a new fact sheet: https://www.globaltobaccocontrol.org/en/resources/online-marketing-e-cigarettes-and-heated-tobacco-products-brand-websites-philippines