Cigarette Pack Color: A Key Design Feature Increasing Mexican City Adolescents’ Likeability and Desire to Try the Product

10/2020

Cigarette packs are an important marketing tool since they are carried around with users and are on display at the point-of-sale. A mixed-methods study was conducted in two phases in Mexico City in collaboration with the National Institute of Public Health (INSP). Findings from this mixed-methods study showed that pack color is a key feature to increase appeal and to communicate the addition of flavor, influencing perceptions of harm among adolescents in Mexico City. The fact sheet is available in English and Spanish.

Resource Type: 
Fact Sheets and Infographics
Topics: 
Tobacco Promotion
Monitoring and Evaluation