Fundamentals of Tobacco Control


The Fundamentals module is an amalgamation of lectures from the other modules created to provide an overview of primary components of global tobacco control. The combination of lectures creates a foundation in the basics of tobacco control and provides a preview of what to expect in subsequent modules. The lectures touch on a range of concepts including: the health effects of smoking, the tobacco industry, tobacco taxes, surveillance, and best practices in tobacco control policies and programs.

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The Fundamentals of Tobacco Control module covers ten topics:

The Tobacco Epidemic
Jonathan Samet, MD, MS
Provides an overview of the history of the tobacco epidemic, focusing on the rise of the modern, multinational tobacco companies.

Health Effects of Active Smoking
Jonathan Samet, MD, MS
Reviews the full range of evidence on the health effects of active smoking, covering studies from the 1930s to the latest evidence in the 2004 U.S. Surgeon General's Report.

Health Effects of Passive Smoking
Jonathan Samet, MD, MS
Reviews the evidence on the health effects of passive smoking and presents the latest findings from the 2006 U.S. Surgeon General's Report on the impacts of secondhand smoke on children and adults.

Tobacco Taxation
Frank J. Chaloupka, PhD
Covers the main reasons for tobacco taxation, the various types of taxes, and the impact of tobacco taxes on tobacco product prices, tobacco tax revenues and tobacco consumption.

Tobacco Control Surveillance
Benjamin Apelberg, PhD, MHS
This presentation introduces the importance of data collection and monitoring within the framework of tobacco control surveillance and analyzes several surveys which reveal important trends in tobacco use, industry activity and increasing occurrences of tobacco-related disease and death.

How to Prevent 100 Million Deaths from Tobacco
Thomas Frieden, MD, MPH
This lecture provides an overview of the current tobacco epidemic and introduces strategies for tobacco control, including taxation, establishment of smoke-free places, changing the image of tobacco, and cessation services to help smokers quit. Experiences in New York City are used to demonstrated the effectiveness of these measures. The same strategies can be used to reduce global smoking prevalence to less than 20% by 2020, which the speaker projects would lead to 150 million fewer tobacco-related deaths.

Tobacco Advertising Bans
Anna White
This presentation provides an overview of the techniques the tobacco industry uses to advertise and market their products and discusses the role advertising plays in spreading the tobacco pandemic. Advertising bans, such as the ones mandated by the FCTC, are shown to an effective measure to reducing smoking prevalence.

Tobacco and Youth
Matthew Myers, JD
Reviews what we know about youth tobacco use: what prompts it, how it differs around the world, and effective strategies to reduce youth tobacco use.

Developing a Mass Media Antismoking Campaign
Greg Connolly, DMD
This presentation uses various tobacco education media campaigns to illustrate components that work and don’t work and how to adapt existing media campaigns to fit the needs of a particular country. In addition, it highlights do’s and don’ts of developing tobacco education media campaigns.

Secondhand Tobacco Smoke in Public Places
Ana Navas-Acien, MD, PhD, MPH
This presentation discusses the main direct and indirect benefits of smoke free environments and how smoke-free environments play a role as a key strategy for tobacco control worldwide. It also describes relevant methods to track exposure to secondhand tobacco smoke in public places and to evaluate smoke-free policies, and provides examples from diverse countries.

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