Online Marketing of E-cigarettes and Heated Tobacco Products on Brand Websites in China

To date, China has not approved any heated tobacco products (HTPs) for sale, and current regulations on e-cigarettes include the following: 

• ban on e-cigarettes with flavors (other than tobacco) 
• sales prohibited to minors under the age of 18
• no online retail sales of e-cigarettes to the general public (authorized business-to-business transactions can occur via a national platform)

IGTC conducted a study to explore marketing strategies used and product characteristics advertised on e-cigarette and HTP brand websites in China following implementation of these policies. The key findings are summarized on this fact sheet, which provides evidence to support enhanced monitoring and enforcement. 

在我们的中文资源页面上访问本情况说明书报告概述的中文翻译版本。

Access the Mandarin translation version of this fact sheet on our Chinese resource page.