Advertisements, Promotions and Display of Tobacco Products at Points-of-Sale in Pakistan

In 2020, the Ministry of National Health Services, Regulations and Coordination issued new regulations that banned tobacco advertising, promotion, sponsorship (TAPS), and tobacco product display at all points-of-sale (POS). The new law also prohibited direct marketing through mail and telephone, retailer incentive programs and brand stretching. This study examined the presence of tobacco advertisements, promotions and product display, and tobacco warning signage at points-of-sale, in November and December 2021, across 8 cities in Pakistan: Gilgit, Islamabad, Karachi, Lahore, Multan, Muzaffarabad, Peshawar, and Quetta.