Technical Report on Tobacco Marketing at the Point-of-Sale in Mexico City, Mexico

In March, IGTC collaborated with the Campaign for Tobacco-Free Kids and Códice S.C. (Comunicación, Diálogo y Conciencia S.C.) in Mexico to observe tobacco marketing and promotion at points-of-sale in Mexico City. This work examined compliance with the Mexican General Law on Tobacco Control regarding age restriction signage, prohibition of single stick sales, and display of graphic health warnings at the point-of-sale. The report concludes that the Mexican government needs to adopt a comprehensive ban on tobacco marketing at the point-of-sale and enforce compliance with the law.