Youth Exposures and Perceptions to Tobacco Marketing in China

Adolescents are uniquely vulnerable to nicotine addiction, and rates of youth tobacco use in China remain high. Although China implemented a ban on tobacco advertising in public places, Chinese youth remain exposed to tobacco marketing. Exposure to tobacco marketing is associated with increased susceptibility to use, and use of, cigarettes among Chinese adolescents. The findings from the study may support regulatory efforts to strengthen the implementation of national restrictions on tobacco marketing.

Journal Article:

Barker HE, Czaplicki L, Cui Y, Shen R, Nian Q, Xie M, Cohen JE. Exposure to and appeal of tobacco ads and displays in China: A qualitative exploration of Chinese youth perceptions. Nicotine & Tobacco Research 2023; ntad192. DOI: 10.1093/ntr/ntad192.