অক্টোবর 2020
Cigarette Pack Color: A Key Design Feature Increasing Likeability and Desire to Try the Product for Mexican City Adolescents
ছবি
![various packs of cigarettes](/sites/default/files/styles/670x428/public/2021-05/JHU_GlobalTobaccoControl%2C%20websiteicons-05.png?itok=bvdhKCOl)
Cigarette packs are an important marketing tool since they are carried around with users and are on display at the point-of-sale. A mixed-methods study was conducted in two phases in Mexico City in collaboration with the National Institute of Public Health (INSP). Findings from this mixed-methods study showed that pack color is a key feature to increase appeal and to communicate the addition of flavor, influencing perceptions of harm among adolescents in Mexico City. The fact sheet is available in English and Spanish.