Thailand

Project and Country Background

Browse packs from Thailand

Thailand has a population of 67.2 million people; 18.8 percent of the adult population and 13.5 percent of the youth population smoke cigarettes.1 An estimated 69,000 people die in Thailand each year from diseases caused by smoking.2

TPackSS worked with in-country collaborators to purchase cigarettes from three major cities: Bangkok, Chiang Mai and Hat Yai. Within each city, packs were collected from a sample of 12 economically and socially diverse neighborhoods. Data collectors purchased one of every unique cigarette pack available from vendors randomly selected in each neighborhood. From December 10 to December 25, 2013, data collectors purchased 126 unique cigarette packs. Then from September 7 to September 19, 2015, data collectors purchased 111 unique cigarette packs.

The tobacco packaging and labeling requirements in effect at the time of data collection were used to assess each tobacco pack’s compliance with the requirements.  

Thailand has been a leader in cigarette package warning labels and was one of the first countries to implement pictorial health warnings.

Campaign for Tobacco-free Kids Global Epidemic

Packaging and Labeling Requirements Summary

Data collection dates Type of warning Warning label size and layout Number of warnings to be displayed Rotation Rules for misleading descriptors Other requirements

Dec. 10 to Dec. 25, 2013

[126 unique packs collected]

Picture

55% of front, 55% of back

10

Required, but unknown

Some restrictions

Statement on toxins and carcinogens must appear on 50% of each side of the pack

Sept. 7 to Sept. 19, 2015

[111 unique packs collected]

Picture

85% of front, 85% of back

10

Required, but unknown

Some restrictions

Statement on toxins and carcinogens must appear on 60% of each side of the pack

Tobacco packaging and labeling in Thailand is regulated under the Tobacco Products Control Act, B.E. 2535. Tobacco Products Control Act, B.E. 2535 was passed in 1992, and a series of subsequent notices between 2009 and 2011 established health warning label regulations for various tobacco products. The Rules, Procedures and Conditions for the Display of Images, Warning Statements, and Contact Channels for Smoking Cessation on Cigarette Labels of 2013 supersedes the prior law enacting 85 percent pictorial coverage.3 


  1. WHO report on the global tobacco epidemic, Country profile Thailand. (2015). Retrieved April 21, 2016 from http://www.who.int/tobacco/surveillance/policy/country_profile/tha.pdf
  2. Global Burden of Disease Study 2013 (GBD 2013) Results by Location, Cause, and Risk Factor. Retrieved April 21, 2016  from http://ghdx.healthdata.org/global-burden-disease-study-2013-gbd-2013-data-downloads-full-results
  3. Tobacco Control Laws Country Details for Thailand: Packaging and Labeling. (2015). Retrieved April 21, 2016 from http://www.tobaccocontrollaws.org/legislation/country/thailand/pl-health-warnings